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This guide provides essential steps for setting up a Facebook overseas account, crucial for domestic sellers looking to expand into international markets through effective advertising. Key preparations include ensuring new assets (Business Manager, fan pages, and websites) are created to avoid associations with existing accounts, maintaining compliance with payment methods and intellectual property laws, and preparing necessary documentation such as website links and Business Manager details. The account opening process involves submitting an application to an agent, who will conduct an initial review before forwarding it to Facebook for final approval, which typically takes 1 to 3 business days. Successful applications allow for account activation and advertising, with recommendations for initial small-scale testing. The guide emphasizes the importance of continuous experimentation and analysis to optimize advertising strategies for maximizing marketing returns in overseas markets.

Facebook Overseas Account Opening Preliminary Guidance for US Second Generation Quality Partners#

Introduction#

In today's booming cross-border e-commerce and overseas marketing landscape, Facebook has become an important channel for domestic sellers to expand into overseas markets, thanks to its powerful data ecosystem and precise advertising capabilities. One of the keys to successfully advertising on Facebook is to open a Facebook overseas account. This guide will detail the preparations, account opening process, and precautions before opening a Facebook overseas account, helping you complete the account opening smoothly and operate your advertising account efficiently.

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I. Preparations Before Opening a Facebook Overseas Account#

Before formally applying for a Facebook overseas account, it is recommended to conduct the following self-checks to ensure a smooth approval process.

1. Asset Preparation#

  • Brand New Assets: It is recommended to use entirely new BM (Business Manager), fan page, website, avoiding any association with existing accounts or violating assets to reduce the risk of being reviewed or banned.
  • Content Relevance:
    • The fan page should contain at least 5 highly relevant posts related to the product, maintaining a certain level of activity.
    • The website content should be consistent with the products being advertised, ensuring the information is authentic and avoiding blank content or discrepancies with the advertised products.

2. Account Compliance Check#

  • Legitimate Payment Methods:
    • The account should use officially authorized payment channels, ensuring the company logo matches the payment information, and avoiding the use of unofficial or unauthorized payment methods (such as virtual credit cards, illegal recharge channels, etc.).
  • Intellectual Property Compliance:
    • Promoted products must not involve brand infringement, piracy, counterfeits, or other violations to avoid touching Facebook's advertising policy red lines.
  • Sensitive Content Avoidance:
    • Avoid advertising related to COVID-19, politics, medical, health products, and other sensitive topics to reduce the likelihood of ad rejection or account restrictions.
  • Language and Time Zone Matching:
    • If the target market is in Europe or America, the advertising content should avoid Chinese, ensuring it aligns with local language and cultural habits to enhance the credibility and effectiveness of the ads.

3. Required Documents for Account Opening#

To successfully apply for a Facebook overseas account, the following documents need to be prepared in advance:

  • Advertising URL (i.e., the website link for ad redirection)
  • Facebook Page Link (i.e., the link to the Facebook fan page)
  • BM (Business Manager) Information
  • Number of Accounts Required for Opening (whether multiple BMs are managed or unified BM management)

II. Facebook Overseas Account Opening Process#

1. Submit Account Opening Application#

  • When applying for an account, you need to provide the account opening agent with relevant information such as advertising URL, page link, BM information, etc., ensuring the information is complete, authentic, and verifiable.

2. Agent Review#

  • The agent will conduct a preliminary review of the submitted documents to ensure compliance with Facebook's advertising policies.
  • Choosing a professional institution (such as Facebook official agents or experienced account opening service providers) can enjoy more professional media buying services, increasing the success rate of account opening and obtaining real-time answers and follow-ups.

3. Facebook Official Review#

  • After the agent submits the application, Facebook will conduct a final review, which usually takes 1 to 3 business days.
  • Possible review results include:
    • Approved: The account can be used normally.
    • Needs Attention: Information needs to be modified based on feedback and resubmitted for review.
    • Rejected: May involve policy issues, requiring adjustments to the plan or changing accounts to reapply.

4. Advertising Account Approval#

  • After approval, the advertising account will be activated within 1 to 2 business days. At this point, you can officially recharge and run ads.
  • It is recommended to immediately conduct small-scale test advertising after the account is activated to ensure the advertising account operates normally.

III. Conclusion: Try More, Analyze More, Become an Advertising Expert#

This concludes the preliminary preparation and account opening process guide for Facebook overseas accounts. Advertising on Facebook is not achieved overnight; it is recommended to try more, analyze more, and continuously optimize advertising strategies to gradually improve ad effectiveness and maximize marketing returns in overseas markets.

If you are planning to expand into overseas markets or have more questions about Facebook overseas advertising, feel free to leave a message for discussion.

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